French style powerhouse AMI, led by developer Alexandre Mattiussi, was created in Paris in 2011. AMI personifies easygoing yet elevated basics with minimal describing, influenced by the city of Paris as well as blurring the limits in between casual as well as elegant. The collections are sophisticated as well as modern, frequently minimalist, and also stamped with the unique Ami de Cœur logo that has actually since ended up being quickly recognisable.
In French, AMI suggests ‘buddy’ and the brand stands for a loosened up, genuine, and friendly technique to style. Fresh from the paths of Paris, created by Mattiussi and made with love. Catching the loosened up, pleasant nature that goes to the heart of his approach to the brand, with the love heart logo design originating from the signature he has actually been making use of at the end of notes contacted his pals because his childhood years.
We’re delighted to reveal the arrival of Ami Paris at EQVVS in June. Anticipate to see the Ami de Cœur badge across a collection of oversized knits, staple tees and also extravagant sweats & hoodies for the AW21 collection.
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