For this year, Gucci revealed a special restricted 8-8-2008 collection of just 8 fashion accessories that will be offered solely with Gucci Hong Kong as well as China stores. The special edition pays homage to competitive sports as well as is supposed to epitomize stylish luxury, according to Gucci innovative director Frida Giannini. Cornerstone of the campaign is the new I-Gucci watch, which is unique to the 8-8-08 campaign in both coloring as well as stylish appearance. It likewise occurs to be the very first digital time piece Gucci has ever released – its digital deal with is capable of showing both numerical as well as clock-hand formats. other specs include a 44 millimeter steel frame casing, a red monochrome rubber strap (embossed with Gucci’s iconic GG pattern on its inside) as well as choice of several time zones.
The 8-8-2008 collection likewise features an unlikely accessory in type of a bicycle. The bike is developed for leisure as well as sports strong red double GG leather details such as the seat as well as the handle bar grips. On a personal note: Being somewhat of a bike fetishist myself, I feel like the Holland-style bike defies the whole idea of the campaign. If the collection is conveying a stylish spirit, why not work together with a genuine competitive race bike maker such as Specialized as well as provide Gucci enthusiasts a genuine sport toy for their money’s worth? I suppose my understanding of “sports” are rather a bit different than the innovative department at Gucci envisions. Judging their frail Chinese campaign model, his stature as well as lack of stylish appearance, completely justifies my criticism of the nature of the campaign. In my humble opinion, this collection’s ties to competitive sports should have been dropped for the benefit of genuine athletes around the globe.
Moving on from an athlete’s rant, the restricted collection likewise features two pieces of luggage in the strong red “La Pelle Guccissima”. The very first is a research study leather duffel bag as well as the other a soft-leather messenger bag with Gucci’s Green-Red-Green web on its shoulder strap.
You can view the full restricted edition here, while this page offers an special video, providing insights into the shooting as well as development of the campaign pictures. As mentioned, most products will only be offered with Gucci shops in HK as well as China, the I-Gucci watch will be offered globally.