earlier this week, Bloomberg reported a bit bit of great news for purse enthusiasts as well as Prada aficionados alike: the brand plans to ramp up its choice of bags under €1,200, which equates to around $1,400USD.
Product diversification is definitely a strong step toward drawing in new business as well as recapturing the interest of previous clients who may have strayed to other brands over the past few seasons. Prada’s substantially sized leather bags currently begin in the $1,500 range, based on offered product at Bergdorf Goodman, so it appears that the $1,100 to $1,400 variety is indeed an area of opportunity.
For any type of brand, having a strong entry-level leather product is important; it’s among the very best methods to draw in younger customers, who have the prospective to turn into loyal clients over the arcs of their advancing careers. That would seem particularly true for a brand like Prada, whose bags have long been connected with women who want something that looks extravagant as well as powerful to bring to work.
Prada’s autumn 2015 show included many leather bags that went beyond the brand’s common saffiano options, as well as in combination with that, this news serves as one more sign that the powers that be at Prada are listening to consumer response as well as making adjustments. There’s no public release date for the under-$1,400 bags rather yet, however I, for one, am looking ahead to seeing what Prada does next.
[Image via Vogue.co.uk]